Chapter 19

1972
Jean Baudrillard
Requiem for the Media

• response to Enzensberger's "Constiuents of a Theory of the Media"
• views the media more in terms of social reaction and response to the media than the structure of the technology or the content
• the solution to the problem of our media is not to make everyone a producer, but to change the model of communication which is currently, a "simulation" that forgoes actual interaction
• Baudrillard wants to transgress the producer/consumer relationship, mass newspapers and video networks are only a start in his mind

I would like to see what Baudrillard imagines as an actual transgression of the producer/consumer relationship; when will we have gotten to that point? I can certainly see the importance of having more public interaction, but we live in a society of consumption and it will be difficult to rid the media of this idea entirely.